Founders and product or marketing leads of B2B technology products that work but don't land with buyers: early-stage teams, AI-built products shipped quickly, and established products that drifted feature by feature. It also suits teams relaunching or entering a new segment.
Free AI skill · Marketing
Rev-IQ Positioning Sharpener
Get clear on who your product is for, and say it in one sentence.
Takes you through Rev-IQ's positioning canvas in order, pushes back when answers are too broad, and drafts a positioning statement, a one-liner and homepage headlines grounded only in what you've told it.
Get the skill
Choose your AI platform. You'll get the skill file and a step-by-step install guide.
Works through segment, problem, why now, promise, proof and pricing fit, one section at a time. It narrows broad answers to the buyer you can win first, rewrites feature-led problems in the buyer's words and never invents proof.
Rev-IQ's framework Your Product Works. Your Story Doesn't Exist Yet., and its Positioning Canvas.
20 minutes, knowledge of your current customers or prospects and any real usage evidence. Your current website or pitch deck helps. Not for: Writing full website copy, naming, brand identity or consumer products.
How it works
What happens when you run it
- Share your website, deck or a short description of the product.
- It works through the canvas in order and asks for one sentence per answer.
- Broad answers get challenged until there's a specific buyer and a problem in their words.
- You get a positioning statement, a one-liner, three headlines and what's still weak.
Try asking: "Help me sharpen the positioning for our product."
It runs inside your own AI account. Nothing you enter is sent to Rev-IQ.
Sample output, abridged
Positioning: Northwind Rostering
| Target segment | Operations managers at hospitality groups running 3 to 15 venues, who build rosters in spreadsheets and re-key hours into payroll |
| Problem, in their words | "Every fortnight I lose a day fixing rosters and payroll because the hours never match." |
| Pricing fit | The per-venue monthly fee fits. The A$6,000 to A$9,000 setup fee doesn't fit a buyer signing off from an operations budget. |
Positioning statement
For operations managers at hospitality groups with 3 to 15 venues, who lose a day each fortnight reconciling rosters with payroll, Northwind Rostering is the rostering system that sends approved hours straight to payroll.
One-liner: Rosters that flow straight into payroll, for multi-venue hospitality groups. What's still weak: the founder first said "any business with shift workers"; the proof rests on one customer.
Northwind Rostering is a fictional 30-customer software business used to test every Rev-IQ skill. Your output will reflect your own information.
Install
Add it to your AI assistant in two minutes
Each platform has its own download, so choose yours in the form above. The install guide is included with every download.
Claude
Free, Pro, Max, Team and Enterprise plans, with code execution switched on.
- Go to Customize, then Skills.
- Select +, then + Create skill, then Upload a skill.
- Choose the .zip file you downloaded and check the skill is switched on.
On Enterprise, an organisation owner turns on Skills and code execution first.
Claude install guide (PDF) →ChatGPT
Business, Enterprise, Healthcare and Edu workspaces. Personal Free, Plus and Pro plans don't currently include skill uploads.
- In the sidebar, select Plugins, then the Skills tab.
- Select Create, then Upload from your computer.
- Choose the .zip file you downloaded. Type @ in a chat to run it.
On Enterprise and Edu, a workspace admin may need to enable skill uploading.
ChatGPT install guide (PDF) →Perplexity
Any plan that includes Computer: Pro, Max, Enterprise Pro and Enterprise Max.
- In Computer, go to the Skills page.
- Select Create skill, then Upload a skill.
- Drag in the .zip file you downloaded. It's ready in your next task.
Use the Perplexity download. It's packaged differently from the other two.
Perplexity install guide (PDF) →
Want it applied with judgement?
See the commercial diagnostic
The skill gives you a structured first read
If you want someone to work through the evidence with you and agree the priorities, Rev-IQ runs a short commercial diagnostic.
More free AI skills
Free to use for your own business under the Rev-IQ Terms of Use. Outputs are general guidance based on the information you provide, not financial, legal or professional advice, and results aren't guaranteed. Claude is a trademark of Anthropic, ChatGPT of OpenAI and Perplexity of Perplexity AI. Rev-IQ isn't affiliated with or endorsed by them.