CAC payback calculator
What it costs to win a customer, and how many months of gross margin it takes to earn that back. Includes a directional lifetime value and what would move the result.
Open the calculator →Quick, honest maths for founders and sales leaders in technology businesses. Each one shows its formula, flags the traps that flatter the result, and runs in your browser, so nothing you enter is sent anywhere.
What it costs to win a customer, and how many months of gross margin it takes to earn that back. Includes a directional lifetime value and what would move the result.
Open the calculator →The real cost of a discount over the contract and renewals, the gross profit it gives up, and the extra volume you'd need to make it back.
Open the calculator →The calculators handle one number at a time. The free Rev-IQ AI skills read your own exports and work through a whole framework, from all six SaaS numbers to a pipeline health check.
See the free AI skillsThe calculators run in your browser. Nothing you enter is stored or sent to Rev-IQ. Results are general guidance, not financial, legal or professional advice. Use is covered by the Rev-IQ Terms of Use.