Commercial thinking, built from actually running the function.
Rev-IQ exists because many technology businesses build strong products faster than they build the commercial structure around them. The gap is rarely about capability. It is usually about structure, focus and time.
A technology CEO who has run the function.
Rev-IQ was founded by Joel Smith, a technology CEO whose career spans three decades across Australia, New Zealand and the UK. He started as a voice and data engineer, led sales and partner channels in telecommunications, mobile and data, and technology services, and went on to hold CRO and CEO roles in on-premise software and SaaS businesses. Having led growth, transformation, acquisitions and AI initiatives from inside executive teams, most recently as Group CEO of a group of MedTech software businesses across Australia and New Zealand, he created Rev-IQ to help founders and leadership teams build stronger, more valuable technology businesses.
The frameworks published here are the operating patterns that held up under real board, investor and customer pressure, refined across multiple businesses.
“Joel makes intelligent, well-informed, but quick decisions: one of the few leaders who truly has a vision and takes action based on it.”
Allen Boening · Co-Founder, Synsona
“Joel has unique expertise in sales management and leadership. His hands-on approach and ability to generate results won him the respect of the wider business.”
Jason Baxendine · Director, Datadog
What Rev-IQ is
Rev-IQ is a resource hub and advisory practice focused on growth, retention and commercial operating performance for technology businesses, including SaaS, software, technology services and AI-built products.
The frameworks, worksheets and advisory pathways here are built on hands-on experience leading commercial functions (sales, marketing, customer success, and revenue operations) inside telecommunications, technology services, on-premise software and SaaS businesses across Australia, New Zealand and the UK, including at CRO and Group CEO level.
That experience shows up as practical structure: operating rhythms that actually get used, pricing models that survive contact with a sales team, and onboarding plans that work whoever is in the room.
How Rev-IQ works
Four principles run through everything published or delivered here.
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01
Useful before it’s promotional
Every resource has to stand on its own, usable without ever talking to Rev-IQ directly.
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02
Judgement you can trace
Every framework comes from roles Joel has held and problems he has had to solve, and he puts his name to the thinking behind it.
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03
Diagnosis before intervention
Advisory and fractional work always starts by finding where the constraint actually is, and the scope follows from that.
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04
Built for operators, by an operator
Every framework has been tested against the reality of running a commercial function.