MyHub: a clear, evidence-based plan for the next stage of growth

Client

MyHub Intranet Solutions, New Zealand

Sector

B2B SaaS, intranet and employee operating platform

Engagement

Commercial diagnostic, followed by strategic advisory input

Scope

Financials, customer base and churn, pipeline, website and search performance, positioning, and interviews across the team

Outputs

Diagnostic report, one-page performance summary, 12-month action plan, retention and expansion playbook, lead generation plan

The starting point

MyHub is an established SaaS business with a capable, feature-rich product and a loyal customer base of more than 450 organisations. Like many mature platforms, much of its growth had historically come through search, and that channel had become less reliable as buyers increasingly discover software through AI tools and zero-click search. The founders wanted an independent, evidence-based view of the business, and a clear plan to grow it.

What Rev-IQ did

Rev-IQ ran a structured commercial diagnostic that brought several sources together into one picture:

• Financial performance, recurring revenue and growth economics.
• Customer segmentation, churn reasons and retention patterns.
• Pipeline, deal cycles and sales and outreach activity.
• Website traffic, search performance and visibility in AI assistants.
• Product walkthrough and positioning against adjacent platforms.
• One-to-one interviews across leadership, sales, product and delivery, five interviews in total.

AI was used to accelerate research and analysis across a large volume of data and interview material. The findings, priorities and recommendations were shaped through senior commercial judgement and tested with the founders.

What came out of it

• A clear view of the business. The product was stronger than its market story, and customer losses had more to do with how deeply MyHub was embedded in each organisation than with product quality.
• A 12-month plan. A prioritised set of actions built around one visible growth number the team could align on and track.
• Practical playbooks. A retention and expansion operating cadence for the existing base, and a value-led lead generation plan that reduces reliance on search.
• Sharper positioning. A tighter problem statement, ideal customer profile and outreach approach designed to start better conversations.

The work finished with a working session with the founders to test the findings and agree priorities.

Where MyHub is heading

Since the diagnostic, MyHub has sharpened its focus on a more specific market opportunity, building on its knowledge and communication foundation. Rev-IQ has continued to provide strategic input and challenge as the team develops and tests that direction.

In Steve's words

“Joel pulled our financials, churn, pipeline, website data and conversations with the team into one clear view of the business. It showed us things we'd been too close to see, including why some customers were leaving and where our growth engine had slowed. Most importantly, it came with a prioritised 12-month plan, so we knew exactly where to start.”

Steve Hockey · Founder, MyHub Intranet Solutions